in the beginning

It wasn't that many years ago that had you asked me about being green, I would have thought you had mistaken me for Kermit the Frog. The environment? Sure I enjoy being outdoors and I don't throw my trash on the ground. Recycling? Good for you, but I don't have the time for it. Global warming? yeah right, gimme a break! Sustainable living? uhhhhh, what's that?

Yeah, there I was a conservative, right-wing, fundamentalist Baptist convinced that anything relating to the environment was part of the liberal agenda to take away my rights (at least that's what Rush Limbaugh was telling me).

No doubt you are asking yourself, "What happened?!"

Well, I guess you could say I woke up (slowly), opened my eyes and began thinking for myself.

I realized that even though God said man was put here to rule the earth, he didn't say or even imply DESTROY the earth. Stewardship doesn't end with time and money. It also applies to resources, both natural and unnatural.

Last year I put into motion a Green Initiative here at WVPE 88.1 Public Radio. It started as one of those "light bulb" ideas. (florescent of course!) This blog will journal my journey and what I am learning. Please join me!

Sunday, September 7, 2008

Greenwashing


Greenwashing... what is it?

From Wikipedia, the free encyclopedia
Greenwash (a portmanteau of green and whitewash) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service.[1] The term Green sheen has similarly been used to describe organizations which attempt to appear that they are adopting practices beneficial to the environment.[2]

I agree with that definition.

Curious if the company's claims are actually true? Check out these websites for more information on Greenwashing.

http://www.greenwashing.net/
http://www.greenwashingindex.com/
http://www.publicradio.org/columns/sustainability/greenwash/
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